I come from a Marketing background, with a degree in Marketing and Advertising Management and over 7 years agency experience working with all kinds of clients. I’m passionate about using my skills, knowledge and experience to help businesses stand out with their branding, websites and marketing efforts.
Experience
- 3+ Years experience as a Senior Creative at a successful marketing agency gaining experience designing for a huge variety of clients and projects.
- 7+ Years experience working in marketing, developing my design skills, marketing knowledge and learning about print materials and requirements.
- BA Hons Degree in Marketing & Advertising Management.
- Worked with nationwide brands such as M&S, Chester Zoo & Costa Coffee.
- Provided design services to Town Councils and Business Improvement Districts all over the North West to add value and engage business communities.
- Provided design services to roughly 100 small businesses and start-ups.
- Completed courses including; Advanced Motion Design in After Effects, Advanced SEO, Copywriting for the Web, Fundamentals of Digital Marketing.
Key skills
Having worked for a Marketing agency for over 7 years, I have developed a wide range of design and web skills that I’m constantly developing with online tutorials and courses. I also keep up-to-date with new features on the Adobe Suite and WordPress.
- Adobe Suite: Illustrator, InDesign, Photoshop, After Effects & Premier Pro.
- User-focused & Fully Responsive Website Design.
- Strong knowledge of WordPress and Plugins to improve your website.
- Implementing SEO best practices on websites.
- E-Commerce Website Development using Shopify.
- Motion Design using After Effects.
- Strong communication skills for presenting ideas and pitching designs.
- Ability to understand and manage complex briefs.
Brands I’ve worked with
Here are some of the more widely known brands that I’ve been trusted to work with over the years:
My approach
I love working with my clients to help their businesses thrive and get the attention they deserve by providing high-quality design services. I follow a simple 6-step design process which helps ensure that projects stay on track and the end product satisfies the aims and objectives set out in the brief.
Set the Brief
The first step is to obtain a brief through a client meeting. This can either be in person or over zoom/phone call. We will discuss your business goals and target audience, and agree the aims, objectives, deliverables, deadlines and budget.
Research & Ideas
Once the project brief is agreed, I will go away and carry out market research looking at styles, trends and what competitors are doing. I will create a mood board for inspiration. This is then shared with you for feedback before proceeding to work up inital concepts.
Initial Concepts
Once research has been carried out and feedback has been received, I’ll use the research to work up a set of initial concepts. I will evaluate these again the brief and pick the strongest of these to present to you, explaining my thought process behind each of the designs.
Feedback & Development
You will then have the opportunity to provide your feedback on the initial concepts and amendments are made to the chosen designs. This is where the design really comes to life and continues until you’re happy to sign off on the final artwork.
Final Delivery
This is the most rewarding stage. Once the final design is approved and signed off, I will package everything up to send over to you in the required formats. If it’s a print job, I will provide the files ready with crop and bleed or can supply direct to the printer. I can also send over the native files for your in house designers.
Implementation
This is where the project is launched. If the project is a website, this will involve doing rigorous testing before launching. If a print project, this involves printing designs and arranging delivery. Once the project is launched, we can monitor growth and impact and hopefully find more ways to work together to build a long term relationship.
